Hi I'm Kelly 👋

I love crafting experience that's fun, friendly, and impactful

I'm a multi-disciplinary Senior Product Designer and former front-end engineer with 4+ years of e-commerce expertise

My Work

About Me

End-to-End Design, Design Leadership

Header Navigation Redesign

Transforming the header navigation of the e-commerce site and boosting site conversation

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Nuts.com

Design System, Design Leadership, Zero To One

Nuts.com Design System

Building and scaling the first design system of Nuts.com that led to boosted productivity and a solid foundation for growth

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Nuts.com

B2B, Product Design

Stratifyd Taxonomy Editing Experience

Unlocking growth by making the taxonomy editing experience of the data analytics platform more user friendly

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Stratifyd

Design System, Zero to One

Stratifyd Design Library

Building Stratifyd's the first Design Library that led to faster design-to-ship cycle and more consistent user experience

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Stratifyd

Ways of working 💡

Skills that I utilize to craft
user-centered product experience

Skills that I use to create world-class products

Empathy & Research

I create surveys, conduct user interviews, and follow user data to find out what works and what not. I build prototypes to quickly test my ideas and iterate.

Empathy & Research

I create surveys, conduct user interviews, and follow user data to find out what works and what not. I build prototypes to quickly test my ideas and iterate.

Design Execution & Craft

I craft complex end-to-end user flow design and information architecture with attention to details.

Leadership & Collaboration

I take initiatives and can communicate effectively about decisions with stakeholders & cross-functional teams.

Leadership & Collaboration

I take initiatives and can communicate effectively about decisions with stakeholders & cross-functional teams.

System Thinking & Technical Fluency

I ensure the design solutions that I craft are scalable for the business and consistent cross-platform.

System Thinking & Technical Fluency

I ensure the design solutions that I craft are scalable for the business and consistent cross-platform.

Consumer Facing Product Expertise

I know what metrics to look for when it come to optimizing conversions and funnels for consumer facing products.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Consumer Facing Product Expertise

I know what metrics to look for when it come to optimizing conversions and funnels for consumer facing products.

Project & Stakeholder Management

I manage competing priorities and constraints effectively and use tools needed to drive stakeholder alignment.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Project & Stakeholder Management

I manage competing priorities and constraints effectively and use tools needed to drive stakeholder alignment.

Testimonials 💡

Don't believe me - hear it
from the others

Don't believe me - hear it from the others

"Kelly continue to bring a thoughtful, data-informed approach to design, and she consistently balance high-quality execution with a big-picture view. She's incredibly positive and collaborative. She takes initiative to run brainstorms, dig into customer pain points, and lead efforts to clarify our problem space"

-Cari A. - Sr Director of Product & UX @ Nuts.com

"Because of Kelly's Design System work, we have made huge strides in refining the onsite experience and identifying front end opportunities for improvement. The Design System has also been used to guide our external agencies deliverables and has guided broader brand identity conversations"

-Jessica S. - Creative Director @ Nuts.com

"Kelly is a key member of the UX team. Her work was very thoughtful and strategic. She always ready to help and coach others. She works well with cross-functional teams and is respected by all her partners. Kelly is an incredible resource for the team."

-Albina K. - SVP Marketing @ Nuts.com

"Kelly is a rockstar. She has great instincts, asks pointed questions and has an infectious positive presence. She played an integral part in creating an unique identity for our company and it was a pleasure working with her."

-Annalisa R. - VP of UX & Product @ Eptura

Hi, I'm Kelly! 👋

I'm a senior product designer who's been crafting digital experiences for 8+ years, currently based in the vibrant New York Metropolitan Area.

Currently, I'm leading design at a direct-to-consumer e-commerce company, building scalable design systems and reimagining online shopping experiences.

What makes me different? I started as a front-end engineer for two years, so I speak fluent "developer" and design solutions that users love and engineers can actually build—no endless back-and-forth about feasibility.

I'm passionate about balancing user needs with business goals while staying grounded in technical reality. The best solutions come from collaboration, curiosity, and smart experimentation.

When I'm not designing, you'll find me perfecting my sourdough, flowing through yoga, getting lost in podcasts, or being completely ignored by my cat—who's clearly the real boss around here.

I love working with teams who value both craft and collaboration!

View My Resume